Few professions are as important as cooking. Let’s face it: we all need them and they make our lives so much more enjoyable. Chefs are the experts who put our meals together, open exciting new restaurants, and teach the world new cuisine that is delicious and also good for us.
Today, video content is more important than ever before for a number of jobs, including cooks. If you want to really make a name for yourself in the culinary world, you have to be able to master the art of videos.
This is why it’s so vital in 2024 and beyond.
Why Videos Matter
Video’s biggest gift to chefs and aspiring cooks is how close it brings people to a true hands-on learning experience. There’s no substitute for being in the kitchen with someone, but a well-made cooking video gets pretty close.
When you’re watching, it can feel like you’re right there beside the chef, picking up every little detail they share.
That’s powerful, especially for people who are just dipping their toes into cooking. Learning to make a new recipe can feel like a huge, intimidating task, but with a step-by-step video to follow, it suddenly seems a lot more doable.
Through the help of AI video editing, online tutorials, video instructions, and more, anyone can make a video if they spend enough time and put enough energy into it. Creating content has never been so easy and that is why home chefs are finding all kinds of success online with their videos.
Everyone knows that today’s audiences are all about visuals. Video content is spread across social media, and people are primed to engage with it, especially when it comes to cooking videos. They’re drawn in by the visual cues and the energy that comes with watching a recipe come together in real-time.
In 2024, viewers are more perceptive and discerning than ever before. They know what they like, and they can spot what’s genuine and what’s not from a mile away. When they choose a cooking video, they’re not just looking for instructions.
Instead, they’re looking for a real, relatable person they can learn from and maybe even laugh along with. Video lets cooks be themselves, to share stories from the kitchen, and to show the little joys and frustrations that are part of making good food.
Tips For Chefs In 2024
Quick, snappy videos are still the stars of social media. Short, easy-to-follow clips that sum up a recipe in under a minute are perfect for platforms like TikTok and Instagram.
These videos focus on just the essentials, giving viewers only the key steps without overwhelming them with too many details. It’s an ideal style for simple recipes or quick kitchen hacks, like making fluffy scrambled eggs or assembling a beautiful charcuterie board.
In 2024, there’s a huge appetite for more niche videos. Whether it’s the art of making sourdough, plant-based meals, or more, these unique topics draw in viewers who are passionate about learning specific skills.
Going deep into a niche not only attracts a dedicated audience but also helps establish you as an expert, setting your content apart in a crowded space.
Then there's live streaming, which has become all the rage recently. Platforms such as YouTube Live and Instagram make it so much easier to host real-time cooking demonstrations, turning your kitchen into a virtual classroom.
Viewers can ask questions while you cook, creating an interactive experience that’s fun and engaging. Plus, the live format usually gets a boost in social media algorithms, so your audience reach goes even further.
Conclusion
When you’re a cook, you’re an expert at making things. Usually, the things you make are food, of course, but they can also be videos - and they should be. There is no better way for cooks to find an audience, entertain them, and also educate too.